Event Marketer

Happy Halloween, marketers. While candy brands are having a field day today, plenty of other categories are getting in on the fun, too, leveraging the holiday to pull off stunts, contests and product launches. Last year, the industry saw Skittles activate a tiny house sampling structure, Reese’s activate vending machines that allowed trick-or-treaters to trade […]

Ladies, we’re a week out from Women in Events Week, our nationwide, multi-day program designed to connect, inspire and acknowledge women in event marketing. Are you ready? If you’re new to our program, the story began a decade ago when Event Marketer launched its Women in Events Special Report, an annual feature that over the […]

As event marketers look ahead to 2020, a roundtable discussion on building best-in-class event capabilities...

Get a taste of some of the greatest minds across the agency landscape with our bonus sponsored It List “hit list” content. From company philosophies to industry predictions to creative processes, to deep-dives into sports marketing programs, shareholder meetings and mobile tours, this special compilation offers a variety of expert perspectives on a thriving event […]

In an economy shaped by younger generations, experience is king. This new normal means that brands can create memorable moments that reverberate in consumers’ minds and conversations long after the event.