Author archive for Kait Shea
Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin
Coke’s roots in music run deep, from countless festival sponsorships and partnerships with legendary artists through the years, to the Coke Studio global music platform launched in 2022. Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio.
Sonic Builds an ‘Oasis’ at Bonnaroo with Custom Slushes and Mini Golf
Sonic Drive-in’s brand purpose is to add a “little oasis to your daily routine,” and the fast-food chain lived up to its word at Bonnaroo with the Sonic Drive-in Range, a music-inspired mini golf course and sampling experience that served as a respite for weary festivalgoers.
Liquid I.V.’s Remix Station at Bonnaroo Gives Festivalgoers Their 10 Seconds of Fame
Between travel, heat, dancing and imbibing, dehydration is a very real challenge for music festivalgoers. So with a product that addresses each of those needs, electrolyte drink mix brand Liquid I.V. headed to Bonnaroo Music & Arts Festival, June 15-18 in Manchester, TN, with an “In the Mix” activation that supported its summer-long Real Hydrating...
Attendees Step Inside a ‘Barbie’ Dreamscape at the Film’s L.A. Premiere and Afterparty
If your cheeks haven’t flushed with “Barbie” fever this summer, you’re in the minority. The Warner Bros. movie took the world by storm even before its July 21 debut, with a slew of brand collaborations, and a global premiere event circuit that served as an experiential extension of the blockbuster film.