Women in Events: Nine Tips for a Successful Career – Event Marketer

Women in Events: Nine Tips for a Successful Career – Event Marketer
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Women in Events: Nine Tips for a Successful Career

No question about it, event marketing is one of those specialties that is demanding and exhausting. Kind of like brain surgery, minus the scalpel.

The hours are long. The effort, gargantuan. But it is also one of the most creative and rewarding career paths a marketer can take. It may be filled with twists and turns along the way, but if you’re strategic, like the women we profile in our sixth annual Women in Events special report in the August issue of Event Marketer, you’ll make it to the top of the heap, just as they did. Here, this year’s featured women in events share their best advice for how to succeed in the business of experiential marketing, or any business for that matter. We’re not going to reveal their names just yet, but stay tuned in the following days for the full special report.

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1. Be Your Own Advocate

“You are your best advocate. You need to be making sure that you’re your best promoter. Be comfortable with promoting yourself and talking about yourself and your achievements. Don’t rely on somebody else to do it for you.”

2. Make a Meaningful Contribution

“This advice was shared with me by an executive vp at my company, and I will never forget it. When I take jobs within the company or take projects for other people, I think about the best contribution that can be made. It is kind of a servant mentality in a way, and of course you have to look out for yourself in business and find opportunities to get yourself ahead and all of that, but I have been the most successful by thinking about how my skillset can make a meaningful contribution.”

3. Don’t Be Afraid to Make a Change

“I share this with my family, and professionally as well. If you don’t like the path that you are currently on, change it. You can reinvent yourself. Just because you started in one area doesn’t mean that is where you are always going to be. Be open to opportunity and change. Don’t get stuck just because of a decision you made a long time ago.”

4. Find Your Passion

“Do something that makes you happy and that you’ll never turn back and regret it. I treat life itself as an event. It is not just a moment in time. It is that everlasting memory of something that you created.”

5. Be Fair

“I’ve been at my company for so long, and I started at the very, very bottom, and so I feel like I’ve been through different levels of success and I’ve always treated everybody the same and I appreciate people who do the same.”

6. Present the Solution

“Never present the problem. Present the solution. Someone told me that early on in my career and as I’ve gone through things throughout my career, I’ve always remembered that. That’s the best career advice that was given to me and I often give to others.”

7. Think for Yourself

“Right after I started working, I went into my boss’s office to ask him a question, and he literally said, ‘Don’t ask me a question you haven’t already exhausted all resources trying to answer yourself first.’ He basically said, ‘Get out of my office.’ And it kind of stuck with me. Then through the years I realized he was right. I could have figured out that answer on my own, I didn’t need to bother him with that. And now, as a leader, I really try to get my team to think for themselves.”

8. Be a Mentor

“Find a mentor that you can learn from and grow with. But then be a mentor in return. You got to where you are because people have either helped or guided you, gave you opportunity, or coached you, and it’s your job to do the same, and help others along the way. I learned from having a mentor who’s really taught me, and I was able to grow with. So I’d like to do the same in return, and I try to be a mentor back.”

9. Don’t Be Afraid to Fail

“In this world where we measure absolutely everything, there is a hesitancy to do anything that might not work. But you absolutely have to have the courage and the bravery to try something that might not work because often you learn more from your failures than you do from your successes. If you’re not failing you’re probably not out there trying stuff either.”


See also:

Women in Events Talk Industry Challenges
More Exclusive Insights: Women in Events

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