Sports Sponsorships B-to-C Events Posted on February 4, 2010 by LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Brand Collabs: How Milk-Bone and Jif Activated a Dog-friendly ‘Museum’ From Pancakes to Karaoke, Nine Activations that Struck a Chord at Lollapalooza 2025 The Brief: Cheesesteak Races and ‘ColdplayGate’ Storytelling and Sponsorship: Four Ways AT&T’s Retail Activation Scored During NBA Draft Week
