Unrivaled Archives - Event Marketer

January 5, 2021

True Fit Invites Retail Executives to Take a Shareable Strut Down the Runway

True Fit, which provides “fit” technology to fashion retailers, wanted to engage execs at the National Retailer Federation expo. Its expo booth featured a catwalk and a 15-foot video tower wrapped with 1,500 pounds of LED tiles; guests were invited to walk the runway while 12 mounted DSLR cameras took photos that turned into animated...

January 4, 2021

Munchkin’s Instagrammable Exhibit Spaces Feature Color and Whimsy

For its 52-foot by 68-foot booth at the Kind + Jugend baby products trade show, Munchkin used bright colors, touches of whimsy and its own products to create a series of beautiful and very Instagrammable spaces. One featured a mural by graffiti artist Carson Ting; in another, thousands of Munchkin’s colorful cups were arranged to...

May 23, 2019

Munchkin lets people see life through a child’s eyes

WHY THE JUDGES LOVE IT: The entire exterior of Munchkin’s exhibit was wrapped in vacuum-formed panels featuring LED video tiles—100 feet of them—that showcased an adaptation of its animated campaign film “Miracles.” Portions of the film, which interprets the world through a child’s imagination, along with animated animals that are featured on the cups, were...