Gradient Experiential Archives - Event Marketer

January 4, 2021

Maybelline Leverages a Stylish Loft to Mark New York Fashion Week

Maybelline marked its 10th year as a New York Fashion Week sponsor with a New York loft-themed environment. Maybelline House wove together fashion-forward moments and mini product activations in seven individual rooms, beginning with an indoor entrance that mimicked a New York City alleyway at night. Other design elements played off of the building’s structural...

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