FCPG Archives - Event Marketer

Fortnite Esports Experience at the San Jose Convention Center came in Clutch

To celebrate all things gaming, streaming and cosplay for attendees of the Fortnite Fall Skirmish Grand Finals at TwitchCon, Epic Games erected a 50,000-square-foot immersive Fortnite esports experience at the San Jose Convention Center, featuring game characters, green-screen photo ops, Fortnite-inspired snacks and more. Because with Fortnite, it’s all about play. Upon entering the footprint,...

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Facebook’s F8 show was clear and fresh for all developers and businesses there

Facebook’s F8 show, named after its famous eight-hour hackathons, is its annual developer conference that brings together developers and businesses from around the world. The brand had big announcements this year, like the launch of Oculus Go, AR tools for business and new partnerships with Nike, Sephora, Asus and Kia. But there was also a lot...

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EpicGames really was epic with their Fortnite event

THE SETUP: Fortnite’s first foray into experiential at E3 was an immersive celebration of all things Fortnite, from a 38-foot Battle Bus to a green-screen experience with game characters to a Boogie-Down Dance Challenge at the top of each hour. (For the uninitiated, a flying Battle Bus is where Fornite battles begin.) Design elements like...

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