Exhibit Partners Archives - Event Marketer

January 8, 2021

Hyatt Banks on Modularity for a Brand Portfolio Exhibit

The exhibit reflected the sleek-but-comfortable vibe you’d expect for the hotel chain. But its neatest aspect was its modularity: Hyatt can size up to 50-by-50 for bigger shows, like IMEX, and down to eight-by-14 for smaller ones. Given Hyatt’s varied brand portfolio, a flexible graphics system uses magnetized tiles that can be easily swapped depending...

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