Czarnowski Archives - Page 3 of 3

Czarnowski Archives - Page 3 of 3 - Event Marketer

October 8, 2015

Philips Healthcare Wins with a Booth Alternative

Medical events are a big draw for doctors because they offer a chance to earn the continuing education credits necessary to maintain their medical licenses. They’re a big draw for exhibitors, of course, because of the chance to reach doctors—although doctors aren’t always open to commercial messages. Philips Healthcare found a solution to this age-old...

October 7, 2015

Pre-Show Warm-Up Lays the Groundwork for Hospira

Hospira marketers know the days of merely waiting for prospects to show up at the trade show booth are over, and as a result they’ve mastered the art of the pre-show warm-up. The company put it into action at the industry’s biggest trade show, ASHP. Broadly speaking, Hospira’s strategy was to increase leads and engagement...