Big Spaceship Archives - Event Marketer

March 13, 2019

Google’s Laundromat Pop-up Lets Gamers ‘Play to Pay’

Smart marketers know how to align what they’re selling with what consumers are needing—in exactly the right moment. Case in point: Google Play’s pop-up experience in Manhattan’s East Village, an activation that expertly transformed one of the most utterly mundane yet essential settings imaginable—a laundromat—into a play space designed just for millennials looking to kill...

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