AGENC Archives - Event Marketer

April 15, 2021

Coke Energy and Amazon Team up for a Voice-activated Product Launch at CES

Energy-boosting drinks are essential to the CES experience. So Coca-Cola teamed up with Alexa Shopping on an interactive experience for the Coke Energy product launch. Attendees interacted with a branded wall, asking Alexa for “Energy.” A voice responded with one of a library of witty quips before a secret trap door opened to reveal a...

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