Archive for 2013

January 8, 2013

Roving Carolers Help VH1 Promote ‘Divas’ Special

To promote its television broadcast of “VH1 Divas,” a showcase of today’s top pop singers, the VH1 channel on the afternoon of Dec. 16 sent out a group of carolers to roam the streets of Manhattan to perform songs a capella for passersby in a guerrilla-style effort to get people to tune in. Nevermind the...

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January 3, 2013

Aquafina Walks the Runway Walk To Inspire New Designers

PepsiCo bottled water brand Aquafina has launched the Aquafina Pure Challenge in partnership with fashion design reality show competition “Project Runway” to invigorate the fashion conscious audience and reintroduce them to the brand.

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