storytelling Archives - Event Marketer

Posts tagged with ‘storytelling’

December 8, 2017

Six Experiential Marketing Lessons From Harry Potter: The Exhibition

From characters to costumes to replica sets, fans are taken on an experiential journey Since it first opened its doors in 2009, Harry Potter: The Exhibition has immersed millions of fans into the world of J.K. Rowling’s iconic character. The exhibition, which opened in Chicago and is on view at IFEMA Madrid, last year announced...

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January 12, 2017

Why Oracle’s Quest to Evolve OpenWorld May Transform All B-to-B Events

What began in 1997 as one of the first corporate tech events, Oracle OpenWorld shares credit with a handful of other brands for the rise of b-to-b experiential marketing, the standardization of the annual conference format—and, most of all, the emergence of the proprietary mega-event. Now comes a new chapter as the tech giant’s event...

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