storytelling Archives - Event Marketer

Posts tagged with ‘storytelling’

January 12, 2017

Why Oracle’s Quest to Evolve OpenWorld May Transform All B-to-B Events

What began in 1997 as one of the first corporate tech events, Oracle OpenWorld shares credit with a handful of other brands for the rise of b-to-b experiential marketing, the standardization of the annual conference format—and, most of all, the emergence of the proprietary mega-event. Now comes a new chapter as the tech giant’s event...

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January 2, 2017

Six Experiential Marketing Lessons From Harry Potter: The Exhibition

Since it first opened its doors in 2009, Harry Potter: The Exhibition has immersed more than four million fans into the world of J.K. Rowling’s iconic character. The exhibition, which opened in Chicago and is  on view at Palais 2 of the Brussels Expo in Belgium, recently announced its extension until 2020, bringing millions more...

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