Tag: personalization

The 51st annual US Open Tennis Championships kicked off with a bang, drawing in a record 68,000 fans on Opening Day of the competition (Aug. 19 to Sept. 8) at the USTA Billie Jean King National Tennis Center in Queens, NY. In addition to catching all of the on-court action, attendees had the opportunity to […]

Art, in all of its forms, can be a powerful engagement tool. It evokes emotion, inspires creativity and often educates observers in one way or another. Event marketers have been cleverly incorporating art-based engagements into their events for years, but a recent crop of brands, from hotels to banks, is turning art itself into the […]

Think about next-level technology experiences and chances are, cruise ships don’t come to mind. But Princess Cruises is seeking to change that perception with its variety show, “Fantastic Journey,” a Broadway-caliber entertainment experience available aboard all of its Regal Princess and Caribbean Princess ships. Created, directed and choreographed by Danny Teeson of “American Idol” fame, […]

Nike opened its flagship, New York City retail experience mid-November with a promise of delivering a futuristic digital shopping experience in store that’s as seamless as making purchases online via the Nike app. So, to get a glimpse of what Nike is offering consumers, EM braved below-freezing temperatures and trekked to Fifth Avenue and 52nd […]

Right at the start of World Cup fever this summer, adidas staged one of several street soccer experiences as part of the brand’s global Tango League competition series. Held at the indoor UrbanFutsal facility, The Base, in Los Angeles on June 16, the event coincided with the launch of the adidas Energy Mode X18 boot […]