interactive Archives - Event Marketer

Posts tagged with ‘interactive’

December 8, 2017

Six Experiential Marketing Lessons From Harry Potter: The Exhibition

From characters to costumes to replica sets, fans are taken on an experiential journey Since it first opened its doors in 2009, Harry Potter: The Exhibition has immersed millions of fans into the world of J.K. Rowling’s iconic character. The exhibition, which opened in Chicago and is on view at IFEMA Madrid, last year announced...

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