Posts tagged with ‘branded lounge’
Tribeca Festival Attendees Flock to AT&T’s Untold Stories Lounge for Panels and Pitch Advice
A longstanding partner of the Tribeca Festival, AT&T activated during the New York film event, June 7-18, with the AT&T Untold Stories Lounge, which resulted in three-times the amount of foot traffic, year over year.
How Five Brands Used Experiential Lounges to Engage SXSW 2023 Attendees
SXSW attendees expect to walk thousands of steps a day in Austin (our daily record was 14,000, or about seven miles), making exhaustion a key pain point for brands to alleviate. This year, we aimed to weed out spaces that were glorified charging stations in favor of those that delivered a clear message and layers...
Q&A: Shelley Zalis, CEO at The Female Quotient, on CES’s Annual Equality Lounge
Tucked away on the 58th floor of the ARIA Resort & Casino’s Sky Suites in Las Vegas, The Female Quotient’s annual Equality Lounge brought together CES 2023 attendees and Fortune 500 executives for two days of sessions and networking. Serving as CES’s Official Equality Partner for the fourth year in a row, The Female Quotient...
SXM Media ‘Passes the Mic’ to Women Executives at its CES Podcast Studio Activation
Podcasting is hotter than ever and on track to continue growing with audiences. In December, Edison Research named SXM Media—whose portfolio includes SiriusXM, Pandora and the Stitcher podcast network—the No. 1 most listened-to podcast network for Q3 in 2022 based on total audience reach. To maintain its positioning, SXM Media saw an opportunity to reach...