Planning to target Millennial Asian American Women? Here is a quick glimpse at the mindset of millennial Asian American women to help you build a straonger marketing campaign. Millennial Asian American womenwho are heads of their households, are discriminating shoppers who want and demand the best quality, but are searching for value at the same time.
That said, they are also highly loyal to the brands they want and not as likely as non-Asian- American millennial women to choose private-label brands. In fact, they voice a particularly strong sentiment with regard to store brands, as evidenced by the following statements that index at 120 or higher for Asian-American consumers.(Source: Nielsen)
