Philanthropy Archives - Event Marketer
Charity: Water Transports its Donors to Ethiopia with a 360-Degree Film
From an activation in San Francisco’s Mission District, Charity: Water transported donors to an Ethiopian village, where they could virtually experience the importance of access to clean water. The organization commissioned a 360-degree film to show the story of an Ethiopian woman’s daily journey for clean water and showed it off on a 40,000-pound HALO...
Ford ‘drives’ to do good for local schools
Despite it being a crucial factor in making a purchase, many consumers aren’t as motivated to visit dealerships for test- drives. Ford found a way to not only encourage test-drives by eliminating that high-pressure sales environment, it helped dealers create positive interactions with consumers by supporting local schools. Interested Ford dealers partnered with schools to...
Thanks to Blizzard Entertainment lots of ‘good boys’ got a good home
Cause marketing programs are most effective when the connection between the brand and the cause is authentic and relevant. Blizzard Entertainment played fetch and retrieved a campaign surrounding its annual Chinese Lunar New Year live-streaming event that not only satisfied a specific marketing challenge, but sent hundreds of adoptable dogs to their forever homes. Enter:...
Cotton Activates a Shoppable 60-Second Fashion Show
Ahhh…cotton. It’s the fabric of our lives and formerly the star of various pop-up shops, mall programs and e-commerce take-overs. But in 2017, Cotton Incorporated wanted to make a bigger impact by simplifying the consumer purchase journey and positioning both the brand and the fiber as relevant and on-trend. The solution? The 60 Second Fashion...