Philanthropy Archives - Page 2 of 2 - Event Marketer

Kyle Petty Charity Leverages Press to Build Awareness

Since its inception in 1995, the annual cross-country motorcycle trip featuring NASCAR celebs lead by Kyle Petty has logged more than 20,000 miles and generated more than $3 million for charity. The 2002 Charity Ride kicked off in Napa, CA, last June and traveled for eight days (covering about 400 miles daily). The Ride benefited...

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Jamie Oliver Tour Sparks Interest in Healthy Eating

When celebrity chef Jamie Oliver won the prestigious TED Prize, he said he wanted to create a sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity. Thanks to $100,000 from that organization and numerous supporters and partners, Oliver built a flagship for his revolution—the...

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