Government Archives - Event Marketer

Government Archives - Event Marketer

August 24, 2016

National Park Campaign Targets Diverse Millennials

More than 273 million people visited national parks in 2013, although 75 percent of them were more than 40 years old and disproportionately Caucasian, a statistic out of sync with America’s diverse population. For its 100th anniversary, the National Park Service launched Find Your Park, a two-year, multi-city tour designed to stimulate the next generation...

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March 10, 2016

Canadian Museum Visually Interprets Immigration

Visitors are immediately immersed into Canada’s immigration story through a visual motif that starts as a monochromatic palette then becomes a vibrant mosaic pattern by the end. Highlights include a tree recreation with an 18-foot canopy of foliage and a colonist train car that visitors sit in while listening to oral histories of real immigrants....

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March 9, 2016

Canadian Museum Makes Human Rights Concept Tangible

Visitors to the 47,000-square-foot Canadian Museum for Human Rights travel through multiple galleries via a series of ramps that connect the exhibits into one seamless narrative. The exhibition was designed to transform the abstract concept of human rights into a tangible educational experience. Visitors first encounter the What Are Human Rights? gallery, an introduction to...

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March 9, 2016

Azerbaijan Highlights its Heritage with Digital Media

To highlight its heritage and biodiversity, the country of Azerbaijan activated a pavilion at Expo Milano. Its three-story footprint included images of the country’s cultural legacy displayed through time-lapse videos and stop-motion animation, and an installation of screens called Portraits of Azerbaijan representing a cross section of society. An interactive journey through the country’s capital,...

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December 30, 2015

Army Draws Recruits with Mission-Based Simulation

The U.S. Army needed to enlighten 18- to 24-year-old males that very few jobs involve a shovel in today’s Army. To that end, in September they opened a yearlong experience center in the Philadelphia Franklin Hills Mall. So far, the recruitment rate at the center is five times higher than a traditional office and foot...

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