Industry: Government

With the goal of increasing retail pork sales and educating mothers about the safety of the meat in the aftermath of H1N1, the National Pork Board took to the highways from April to October 2009, distributing coupons and samples from its 40-foot trailer at family festivals, barbecue battles, music festivals and “Taste Of” events in […]

The Glacier Skywalk is located in Jasper National Park in Alberta, Canada, and it’s a vertigo-inducing mind-melter designed to awe guests with the majesty of the Sunwapta Valley from a glass-floored observation platform 918 feet over the valley floor. The experience turns tourists into time-travelers. When they look down, there are hints from life thousands […]

The United States Army went way beyond the typical ticket-selling proprietary event with its two-year-old All-American Bowl, which is quickly becoming a case study for the right way to start your own property and integrate it and integrate it and integrate it. Things got cookin’ in September when the top 400 high school football players […]

It takes more than a TV spot to increase the public’s understanding of today’s military, and the United States Air Force knows it. The mobile tour combined three 53-footers to form an exhibit that engaged consumers for 42 weeks late last year. Elements included a high-tech movie, an authentic F-16 Fighting Falcon, electronic interactives, and a […]

The Command Center Alpha mobile tour immersed visitors in the sci-fi world of the U.S. Air Force via Augmented Reality, 3D computer graphics, games, videos, audio and digital downloads. The objective was to change people’s perceptions about the Air Force while generating qualified leads. Visitors registered at stations powered by Apple iPads and were categorized […]