Agriculture Archives - Event Marketer

Agriculture Archives - Event Marketer

December 29, 2016

John Deere Hosts an Event Within an Event at L.E.A.D.

For its internal event for dealers and farmers, John Deere leveraged an intimate activation strategy in a big arena. The event featured a small structure inside the iWireless Center in Moline, Ill., modeled after a classic silo that inside served as the main stage area. Outside the silo structure, various booths and activations lined the...

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January 28, 2016

Wheat Foods Council Takes Sampling to the Street

In an effort to remind consumers about the importance of grain-based products and address hot-button issues like low-carb diets and biotechnology, the Wheat Foods Council took over New York City’s South Street Seaport for three days last October. Council members took consumers from farm to fork by guiding them through a live wheat field, full-size...

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December 10, 2015

National Pork Board Tour Brings Home the Bacon

With the goal of increasing retail pork sales and educating mothers about the safety of the meat in the aftermath of H1N1, the National Pork Board took to the highways from April to October 2009, distributing coupons and samples from its 40-foot trailer at family festivals, barbecue battles, music festivals and “Taste Of” events in...

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December 2, 2015

Archer Daniels Mobile Tour Promotes Women’s Health

Archer Daniels Midland hit the road last year to let women over age 35 know all about its Novasoy womens-product ingredient (it’s a soy isoflavone), which can help with the effects of menopause and prevent heart disease. The tour pulled into retail parking lots during the week and fairs, festivals and health shows on weekends....

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