Industry: Agriculture
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Wheat Foods Council Takes Sampling to the Street
In an effort to remind consumers about the importance of grain-based products and address hot-button issues like low-carb diets and biotechnology, the Wheat Foods Council took over New York City’s South Street Seaport for three days last October. Council members took consumers from farm to fork by guiding them through a live wheat field, full-size […]
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National Pork Board Tour Brings Home the Bacon
With the goal of increasing retail pork sales and educating mothers about the safety of the meat in the aftermath of H1N1, the National Pork Board took to the highways from April to October 2009, distributing coupons and samples from its 40-foot trailer at family festivals, barbecue battles, music festivals and “Taste Of” events in […]
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Archer Daniels Mobile Tour Promotes Women’s Health
Archer Daniels Midland hit the road last year to let women over age 35 know all about its Novasoy womens-product ingredient (it’s a soy isoflavone), which can help with the effects of menopause and prevent heart disease. The tour pulled into retail parking lots during the week and fairs, festivals and health shows on weekends. […]