Modular exhibit Archives - Event Marketer
Instagram lets the whole cityscape see insta stories
How do you communicate the significance of a storytelling platform that’s located in the palm of your hand? That was Instagram’s mission at the 2018 Cannes Lions Festival, where it served as an important part of Facebook’s on-site activation. The solution was a video art installation featuring eight hours of Instagram Stories collected from around...
Crack open a cold one with Budweiser all over the world
Football—and yes, we’re talking soccer—is a global mega sport with billions of energetic fans, so for its sponsorship of the 2018 FIFA World Cup, Anheuser- Busch created a platform of experiences that spanned four weeks and every major global market. It began with a complete takeover and transformation of the Intercontinental Hotel in Moscow to...
Potential Air Force recruits get down to work for a day
WHY THE JUDGES LOVE IT: The Air Force wanted to generate awareness for its much-needed maintainer positions while showing potential, tech-savvy recruits what it’s like to repair something with their hands. Inside two 39-foot, connected trailers designed to look like an Air Force hangar, attendees moved through six different activity stations featuring Leap Motion, Microsoft...
Munchkin lets people see life through a child’s eyes
WHY THE JUDGES LOVE IT: The entire exterior of Munchkin’s exhibit was wrapped in vacuum-formed panels featuring LED video tiles—100 feet of them—that showcased an adaptation of its animated campaign film “Miracles.” Portions of the film, which interprets the world through a child’s imagination, along with animated animals that are featured on the cups, were...