Periscope Archives - Event Marketer

Periscope Archives - Event Marketer

February 8, 2017

Social Media Helps SAP Extend Conference Content

Social media was an integral part of SAP’s digital strategy, extending SAPPHIRE NOW content to audiences worldwide. The objective was to amplify content and the SAP “Live Business” campaign introduced at the event. Social channels leveraged included Twitter, Facebook, Instagram, YouTube, LinkedIn, Slideshare, Periscope and Snapchat, and tying it all together was event hashtag #SAPPHIRENOW....

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August 25, 2016

Tommy Hilfiger Holds a Pop-up Strip Tennis Match

If you’re trying to capture consumers’ attention, holding a pop-up strip tennis match featuring Rafael Nadal and a gaggle of supermodels is a good place to start. That’s exactly what Tommy Hilfiger did last summer in Manhattan’s Bryant Park to introduce the renowned tennis player as the brand’s global ambassador for its Underwear and Tailored...

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August 22, 2016

WestJet’s Mini Miracles Set Social Media Ablaze

Catching a flight during the holiday season is rarely an experience worth writing home about. Unless you happen to be flying with Canadian airline WestJet, which changed the game forever in 2013 with the trend-setting viral masterpiece Christmas Miracle. In this, its third iteration of the program in 2015, the brand enlisted the help of...

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