July 11, 2017
Gatorade is known for its bright colors, crisp flavor names and electrolyte-rich formula, the perfect thirst quenching beverage for physical exercise, and if we’re being honest… hangovers. But Gatorade has reframed its brand, looking to be known for its sports “fuel” rather than sports “drinks.” It launched a six-city Gatorade Fuel Lab tour to introduce...
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