Event Technology: NFC

Business cards are so 2010. Welcome to the age of the Connector—a quarter-sized digital networking device that utilizes NFC (Near Field Communication) technology and allows for instant “social business card” exchange among users. The tiny device inspires event attendees to network and digitally exchange contact information by simply tapping one device to the next. American […]

Auto shows are typically hot beds for emerging technology. Many an automaker has turned to event technologies to bring the high-tech features found in its cars to life on the show floor. Which is why it’s always exciting when an automaker—even the maker of teeny-tiny cars, like Mattel’s Hot Wheels brand—finds a new way to […]

Symantec last summer leveraged its partnership with the latest Superman movie by rolling out the “Man of Steel” truck tour. The tour’s Digital Metropolis experience, billed as the place where all devices are connected (which is convenient for users and digital criminals alike), traveled the country to fight against consumer apathy about mobile device security […]

Conference planners are always dreaming up incentives to get attendees thoroughly investigating all an event footprint has to offer, from session content to the expo hall to, even, the food. Prizes—free stuff—always help, but throw in some NFC technology and make it as simple as a “tap” and you’ve got a winning strategy, especially among […]

Google Think Events inspire senior executives and cmos from its largest client companies to think differently about technology, their industry and marketing. In 2013, the events also demonstrated the power of mobile through a custom app that was fun and engaging and showcased how digital and mobile can change an entire event experience. Google’s custom […]