Measurement Archives - Event Marketer

Measurement Archives - Event Marketer

August 26, 2016

Absolut Uses Biometric Data to Unlock Engagements

Absolut nearly blew the roof off of its Electrik House in 2015 with a house party experience powered by the energy of its guests. Using cutting-edge wearables, the brand measured the collective energy of attendees and unlocked a new engagement each time their energy levels reached a new peak to promote its limited edition Electrik...

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August 24, 2016

Intel Turns Keynote into Tech-Fueled Extravaganza

Intel transformed its opening keynote at CES 2016 into an extension of its highly immersive exhibit experience on the show floor. With an emphasis on changing industry perceptions of the company from a PC powerhouse to one that is reimagining consumer experiences across sports, fashion, music, robotics, health and the maker movement, the keynote, with...

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August 23, 2016

GE’s BBQ Research Center Simplifies Brand Initiatives

Industrial Internet. Neuroscience. Super Materials. They’re among initiatives GE is undertaking at its Global Research Facilities to improve machinery, health care and products. How do you explain such important but complex topics in a more “digestible” manner to tech influencers and media at SXSW? With Texas BBQ, baby. GE’s BBQ Research Center mixed good eats,...

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April 28, 2016

Hershey’s House Parties Generate Sweet Content

For the launch of Hershey’s Bliss chocolate the brand wanted to stir up word of mouth both on- and offline. To meet this goal, the Hershey Company put the product in the hands of women that love chocolate and helped them throw more than 10,000 in-home consumer house parties over one weekend. The Hershey Bliss...

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January 11, 2016

Siemens Uses Visual Audits, Exit Interviews to Maximize ROI

In today’s economic environment, every trade show exhibitor or brand marketer worth their salt measures the value of their investment. They evaluate traffic flow in, around and through their trade-show booth or event, count attendee interactions and consider everything from signage to interactive activities and their effect on audience engagement. Interestingly, despite the digital age...

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