Event Technology: Measurement

Ford’s coast-to-coast EcoBoost Challenge campaign was designed to encourage test drives among “fence-sitters,” or consumers that liked Ford, but hadn’t really made up their minds about the brand. Through it, Ford offered an incentive: $50 in exchange for a test-drive through an online promotion. This led to some challenges, including the problem of these offers […]

UBM’s Game Developer Conference is the primary forum for programmers, artists, producers, game designers and business decision-makers involved in developing interactive games to exchange ideas and shape the future of the industry. This year, to keep them connected with each other, the conference organizers and content, UBM got its game on with a customized event […]

What looked on the outside like a very silly romp through a fun house was in fact a sophisticated data tracking and social media tracking machine. Welcome to Adult Swim’s quirky Fun House and Meatwad Dome at San Diego Comic-Con. The cable network kept track of attendance using a reservation system with a digital time […]

Car purchases are a big deal, so when you’re a car company targeting consumers that are on the fence about your brand, it may be hard to get them in the seat to check out your vehicles. Ford’s EcoBoost Challenge, a national test-drive campaign, sought to provide a nice, but limited, incentive for consumers in […]

What better way to kick off the inaugural SXSW Gaming Awards in Austin, Texas, than with an interactive game that had the audience at Dell Hall in the Long Center swinging their arms left and right as they directed a Pac-Man-like character through a maze on a large screen onstage—and having a great deal of […]