Event Technology: Measurement

The 2014 Winter Olympics in Sochi, Russia, were a key moment for Visa. The brand wanted to reposition itself on the global stage and tell consumers through its sponsorship activations that the brand is “Everywhere you want to be.” Visa’s social media strategy was designed to bring the brand’s sponsorship to the forefront and make […]

From pre-registration microsites and on-site data capture to post-event communication and video retrieval, all touchpoints in this consumer experience were simple and elegant—just what you’d expect from Cadillac. Landing pages featured large central calls to action and hero images that introduced the feel of the event. The microsites, which were custom-designed for each event series—golf, […]

Hampton Hotel’s 2014 Ultimate GM Huddle, which took place in Orlando, was a five-star experience for the 2,000 general managers in attendance, and the two-tiered registration technology behind the event was a major reason why. Before the launch of the conference website, dubbed Hamptonality Unleashed, the brand deployed a targeted email campaign that included a […]

To increase awareness around its sponsorship of the 101st Grey Cup Festival in Regina, Saskatchewan (it’s Canada’s largest single-day sporting event and one of the most anticipated festivals of the year), and drive excitement around the debut of the all-new 2014 Rogue, Nissan created The Nissan Rogue Touchdown Drive Challenge. Consumers were invited to jump […]

If there’s one thing all small business owners have in common, it’s a competitive spirit. It’s what drives them to turn their dreams into successful small businesses, and those successful small businesses into thriving competitors in their local markets. American Express OPEN knows what makes these small business owners tick, so for its 2014 Consumer […]