4K Archives - Event Marketer

4K Archives - Event Marketer

August 9, 2017

State Farm’s Tiny Roadhouse Scores With Tailgaters

State Farm’s Roadhouse, a custom, fully furnished tiny house built on an extended Ford F-350 pick-up truck, reached tailgating football fans at NFL stadiums and promoted its message that policyholders can save money by combining their home and auto insurance with State Farm. Through multiple stops and more than 15,000 engagements to date, the Roadhouse...

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July 6, 2017

Samsung’s Tech Ecosystem Entices Golf Fans

Facing category complacency and upgrade fatigue among its target consumers on top of challenges by Apple and Huawei, Samsung expanded its messaging beyond smartphones and created a campaign to showcase for consumers a fuller, connected ecosystem of Samsung products called “Galaxy Life.” At the PGA Championship and Ryder Cup events, Samsung’s 8,000-square-foot golf journey connected...

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February 9, 2017

Lufthansa Launch Event Lures Techy-Savvy Consumers

Lufthansa Airlines touched down in San Jose’s Silicon Valley district with a triple-threat activation strategy that helped bridge two cultures while promoting its new non-stop service between San Jose and Frankfurt, Germany. The brand’s #MoreConnected experience featured virtual reality, live streaming and a touch screen game to help engage its tech-savvy target. More than 11...

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February 3, 2017

Canadian Tire’s Live-Stream Links Olympians and Fans

For fans and family, Rio may have felt like a world away. But to reduce the “distance” between athletes and fans, and athletes and their families, Canadian Tire created Red Door to Rio, a physical door structure that enabled a full-size, digital experience facilitating real-time a/v interactions. The Red Door to Rio was located at...

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December 29, 2016

Faraday’s Futuristic Booth Merges Nature and Tech

Faraday Future is a start-up technology company focused on developing the next generation of hyper-connected electric vehicles. Joining the ranks of automakers thinking more like technology companies rather than car brands, Faraday Future shared its story publicly for the first time and revealed its concept car at CES 2016 in an environment that juxtaposed organic...

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