Video Gallery

February 15, 2011

Ford Eco Track takes NAIAS for a ride

On the main floor of the North American International Auto Show, Ford had the only moving car. (There was an eco-ride and drive, but it may as well have been invisible, it was so distanced from the main show.) The track was elevated, exquisitely designed and a great ride. It showcased the new all-electric Focus...

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February 23, 2010

Coke Olympic Interactives go Gesture-based

Coke’s Olympic Pavilion at the 2010 Winter Olympics had more activities than you can shake a stick (or a cold Coke) at, but two of the main anchor interactives were gesture-based, taking a cue from Wii and other video game technology and putting consumers inside the games. One, an interactive game allowing guests to help...

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February 11, 2010

Lift Off

In December, as the winds on the Mojave Desert built to what became hurricane-force, Virgin Galactic, the first operational commercial "spaceline" revealed its flagship, the VSS Enterprise, to 800 VIPs (including Governator Arnold Schwarzenegger), members of the worldwide media corps and customers, who have already put up the $200,000 for a ticket to ride the...

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