B-to-C Events

Jam Cruise is an annual five-day, music-driven cruise, featuring jam, funk, rock, jazz, and electronic performances, as well as musical workshops, activities, and other programs.

As live streaming picks up steam, event marketers continue to gain insight on how to perfect their use of the emerging technology. Regardless of which service is utilized, executing a seamless streaming experience is vital to any brand looking to benefit from it. To get the scoop on some best practices, we tapped Andrew Kabakoff, […]

Typically, a major analysis for experiential marketing programs happen at two different levels, overall and by market.

For those New Yorkers who couldn’t make it to the Olympic Games, Citi brought the excitement to them with Rio on the Hudson, an activation held Aug. 5-11 on the Hudson River’s Pier 56 that featured Brazilian cuisine and entertainment, Olympic athlete appearances, virtual races against gold medalist Allyson Felix, golf simulations, a replica cauldron […]

You’ve walked your dog hundreds of times before, but you’ve never been on a dog walk like this. This past summer, Moderne teamed up with Best Friends Animal Society to spread the word about the Strut Your Mutt, a pet and owner charity walk and event that raises money towards saving the lives of homeless pets across the country. But how did we capture the attention of pet owners? By going where we could be seen by both owners and pets - the sidewalk!