Warner Bros. Archives - Event Marketer
Warner Bros. Builds Buzz for ‘It Chapter 2’ with an Immersive Pop-up Carnival
It’s not often that an event described as “nightmarish” would be deemed a success, but in the case of Warner Bros. and its pop-up carnival in Los Angeles promoting “It Chapter 2,” fear was the final destination. Designed to reignite some of the momentum that may have eroded in the break between the original “It”...
AT&T’s Bugs Bunny AR Experience Offers a Futuristic Take on Entertainment
“Bugs and the Golden Carrot” at AT&T’s Pinnacle Experience Store in Dallas, Texas, honored Bugs Bunny’s 80th anniversary and offered a futuristic take on entertainment. Consumers engaged with Bugs on-screen to help him find his golden carrot. Afterward, he posed for a 3D selfie. It was all made possible with 5G, cloud computing, AI, speech...
AT&T Uses Volumetric Scanning to Introduce ‘Friends’ Fans to its 5G Network
The 25th anniversary of “Friends” gave AT&T a chance to tap into a cultural moment to introduce its newest 5G network, which improves the speed of streaming and sharing content. Within a Guinness World Record-breaking Central Perk set replica, the brand created full volumetric scans of fans, then quickly delivered a video to their phones...
AT&T and Warner Bros. Team up for a ‘Friends’ Immersion
Having the chance to reenact the famous sofa-moving “PIVOT!” scene or sit on that big comfy coffee shop sofa? Could “Friends” fans be any more excited? (Also, what’s with all the sofas?) To celebrate the 25th anniversary of the sitcom’s premiere, AT&T and Warner Bros. Television transformed a 24,000-square-foot AT&T retail space into an immersive...