Warner Bros. Archives - Event Marketer

Warner Bros. Archives - Event Marketer

December 23, 2015

Warner Bros. Press Party Packs in ‘Sex and the City’ Fans

Most “Sex and the City” fans would have given their right Manolo Blahnik to attend Carrie and Big’s on-screen wedding at the New York Public Library (before Big dumped Carrie at the altar, that is). So to celebrate the DVD release of the “Sex and the City” movie, Warner Bros. recreated the wedding that never...

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November 17, 2015

Warner Bros. Activates a ’300′ Ancient World in Petco Park

It was no small feat turning Petco Park, home of the San Diego Padres, into a re-creation of the ancient world showcased in the blockbuster film “300,” but Warner Bros. made it happen at an exclusive DVD launch party it held during Comic-Con last year. One of the biggest challenges was transforming the covered concourse-level...

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October 26, 2015

Warner Bros. Activates a ‘Harry Potter’ Experience Tour

Hollywood is getting in on experiential like nobody’s business as movie studios discover the value of live experiences that bring their entertainment franchises to life. Last March, Warner Bros. joined the trend when it transformed its “Harry Potter” trilogy into a 150,000-square-foot self-guided, three-hour tour that gave consumers in London a behind-the-scenes look at all...

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October 20, 2015

Warner Bros. Takes Comic-Con Fans ‘Into the Storm’

The Warner Bros. film “Into the Storm” faced a veritable tornado of challenges, including a challenging subject matter and lack of built-in fan base. To raise awareness for the movie and get people excited for a movie about destructive weather, the studio set out to deliver an emotional experience that would result in social sharing...

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