State Farm Archives - Event Marketer
State Farm Brings Cultural Relevancy to Essence Fest
To connect with African-American females who act as primary decision makers in their homes when it comes to family finances, State Farm created culturally-relevant content for the demo and positioned itself as a resource for financial help via its “Color Full Lives” campaign. State Farm research showed that financial services are often less recognized than...
State Farm Invites Music Fans to Make a Difference
We all have good intentions in life, but sometimes it’s hard to follow through. When State Farm’s “Like a Good Neighbor” team began investigating the state of volunteerism among its target audience—older millennials and young Gen Xers—it discovered that 70 percent of Americans have expressed a desire to volunteer, but only 25 percent actually participated...
State Farm’s Tiny Roadhouse Scores With Tailgaters
State Farm’s Roadhouse, a custom, fully furnished tiny house built on an extended Ford F-350 pick-up truck, reached tailgating football fans at NFL stadiums and promoted its message that policyholders can save money by combining their home and auto insurance with State Farm. Through multiple stops and more than 15,000 engagements to date, the Roadhouse...
State Farm Inspires Women With Storytelling Events
Like a good neighbor, State Farm is there to assist its customers with their insurance needs. But most don’t realize that the company also offers them an array of financial services. To change that perception, and to get consumers thinking about their long-term goals, State Farm rolled out the Write Now campaign. The idea was...