Brand: State Farm

Anyone who’s ever executed a program in the Big Apple knows how hard it is to impress  New Yorkers. They’ve seen it all when it comes to marketing campaigns. But State Farm hit it out of the park with its Call Your Shot promotion, a lead-generating, buzz-building event that delivered a one-two punch in Yankee […]

To tap into the hotly pursued Hispanic market, State Farm leveraged its Major League Baseball partnership and hit the road from April to September with its inaugural Fiesta del Jonron (homerun festival). The 21-week mobile tour hit 16 different markets, activating at Hispanic community events. A miniature baseball stadium replica served as the centerpiece of […]

The annual football game between African-American schools Southern University and Grambling State University has become one of the jewels inside the State Farm portfolio. The insurance giant uses the game as part of a larger push to connect with African-American college students. More than 500 Farm agents volunteer down in Louisiana as State Farm implements […]

Smart marketers know that effective market outreach is about much more than just picking from a few broad demographic categories. State Farm’s 50 Million Pound Challenge program focused on one key community—African-Americans—but then layered in activation strategies designed to appeal to the community’s diverse passions and unique health concerns. The resulting campaign turned a macro […]

State Farm’s Juega Hoy. Illumina El Manana (Spanish for “Play Today. Illuminate Tomorrow”) brought lights of hope to rural Latin American communities where residents live without electricity. Partnering with the makers of sOccket, a soccer ball that harnesses and stores energy from play for later use, and the CONCACAF Gold Cup soccer tournament, Juega Hoy […]