NASCAR Archives - Event Marketer

NASCAR Archives - Event Marketer

August 24, 2016

Exclusive Off-Track Meetings Benefit NASCAR Partners

NASCAR is a crowded sports property with some 50-plus partners vying for eyeballs. To help understand their individual needs, and help brand marketers justify the investment, NASCAR formed the Fuel for Business Council (NFFB). It brings together NASCAR’s 50-plus partners in quarterly off-track meetings to share best practices, discover insights and foster business relationships in...

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January 6, 2016

NASCAR Aims to Attract New York City Natives

To turn New York City natives into NASCAR fans and showcase the brand’s partners, NASCAR took over Times Square and the New York City Hard Rock Café to execute a series of events from Dec. 1 to 6, reaching over 480,000 consumers. Fans interacted with NASCAR partner Aflac at the Pit Stop Tour’s five locations...

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November 24, 2015

NASCAR Parks Stock Cars Across NYC to Generate Buzz

NASCAR kicked off its annual year-end awards bash in high fashion, turning the streets of Manhattan into a track for its top 10 Nextel Cup drivers. For a week leading up to the awards, the drivers’ cars were parked at points across the city, with radio and newspaper ads hyping the event. Donald Trump waved...

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November 18, 2015

NASCAR Unleashes Top Drivers on the Streets of NYC

As if traffic in the Big Apple wasn’t crazy enough, NASCAR unleashed Champions Week in New York City to kick off the 2005 racing season. The top 10 Nextel Cup drivers sped through the streets, from Rockefeller Center through Times Square to NASCAR’s headquarters on Park Avenue. Then, drivers parked their cars outside and left...

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October 23, 2015

NASCAR’s Microsite Fuels Sponsor Engagement

NASCAR’s Fuel for Business events each quarter bring together official partners and industry members for a day of exclusive b-to-b meetings set up to foster business and increase sponsorship partnerships. Hard to imagine that the coordination of meeting requests submitted by attendees was once handled by a staff of six equipped with, well, sticky notes....

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