NASCAR Archives - Event Marketer
NASCAR Racing Experience Revs up Daytona 500 Fans with a Digital Prize Wheel
NASCAR Racing Experience gives fans the chance to drive actual stock cars on actual NASCAR tracks. So what better place to engage possible customers than the Daytona 500. The brand used a web-based video gaming platform (a simple digital “Wheel of Fortune”-style spinner, for example), awarding promo codes, travel certificates and other enticements to winners....
Exclusive Off-Track Meetings Benefit NASCAR Partners
NASCAR is a crowded sports property with some 50-plus partners vying for eyeballs. To help understand their individual needs, and help brand marketers justify the investment, NASCAR formed the Fuel for Business Council (NFFB). It brings together NASCAR’s 50-plus partners in quarterly off-track meetings to share best practices, discover insights and foster business relationships in...
NASCAR Aims to Attract New York City Natives
To turn New York City natives into NASCAR fans and showcase the brand’s partners, NASCAR took over Times Square and the New York City Hard Rock Café to execute a series of events from Dec. 1 to 6, reaching over 480,000 consumers. Fans interacted with NASCAR partner Aflac at the Pit Stop Tour’s five locations...
NASCAR Parks Stock Cars Across NYC to Generate Buzz
NASCAR kicked off its annual year-end awards bash in high fashion, turning the streets of Manhattan into a track for its top 10 Nextel Cup drivers. For a week leading up to the awards, the drivers’ cars were parked at points across the city, with radio and newspaper ads hyping the event. Donald Trump waved...