Brand: NASCAR

NASCAR’s Fuel for Business events each quarter bring together official partners and industry members for a day of exclusive b-to-b meetings set up to foster business and increase sponsorship partnerships. Hard to imagine that the coordination of meeting requests submitted by attendees was once handled by a staff of six equipped with, well, sticky notes. […]

NASCAR created the Fuel for Business campaign in 2004 to provide sponsors more ROI. Since then, it’s been recognized for its outstanding results by the likes of CNBC, Fox Business News, Forbes, The Wall Street Journal and USA Today, and has helped vault NASCAR into the sports industry’s pole position as a top platform for […]