Mars Archives - Event Marketer

Mars Archives - Event Marketer

February 3, 2017

M&M’s Celebrates 75 Years With Spokescandy Vignettes

Mars kicked off a multi-media campaign celebrating the 75th anniversary of its M&M’s candies with an experience centered on its most beloved asset—the spokescandies. The idea? For 75 years, people have been bringing M&M’s home, but for the first time ever, the M&M’s invited people into their homes, an activation centered on life-sized apartments for...

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December 23, 2015

Mars Stops Busy New Yorkers in their Tracks

In New York City, it’s pretty difficult to do something that hasn’t been done before. Even more challenging is getting the attention of busy New Yorkers who are bombarded daily by samplers, street teams and marketers hawking offers for the world’s biggest brands. In this sometimes hostile and overwhelming environment, Snickers executed a publicity stunt...

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October 29, 2015

Spray-Painted M&M’s People Invade Times Square

Time was, the sight of scantily clad people hanging out in Times Square wasn’t that big a deal. But with the district’s family-friendly cred firmly in place, and mid-December temperatures being what they are in the Big Apple, Mars knew it could turn up the hype for the opening of its M&M’s World New York...

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