Mars Archives - Event Marketer
M&M’s Celebrates 75 Years With Spokescandy Vignettes
Mars kicked off a multi-media campaign celebrating the 75th anniversary of its M&M’s candies with an experience centered on its most beloved asset—the spokescandies. The idea? For 75 years, people have been bringing M&M’s home, but for the first time ever, the M&M’s invited people into their homes, an activation centered on life-sized apartments for...
Mars Stops Busy New Yorkers in their Tracks
In New York City, it’s pretty difficult to do something that hasn’t been done before. Even more challenging is getting the attention of busy New Yorkers who are bombarded daily by samplers, street teams and marketers hawking offers for the world’s biggest brands. In this sometimes hostile and overwhelming environment, Snickers executed a publicity stunt...