Facebook Archives - Event Marketer

Facebook Archives - Event Marketer

December 28, 2016

Campaign Camper Encourages Voters to Speak up

CNN and Facebook’s Campaign Camper, an Airstream trailer in which participants captured and shared their feelings through video on a 26-city tour, offered both style and high-tech functionality. A gullwing door on the exterior drove attention from afar. Inside, a lifestyle lounge equipped with a custom u-shaped couch accommodated CNN news anchors who broadcasted live...

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August 22, 2016

Facebook IQ Live Tour Brings User Data To Life

For the launch of Facebook IQ, a new insights division, Facebook needed to bring consumer data to life in a way that would keep the attention of busy mid-level to senior-level advertising and marketing executives for a full day of learning. So Facebook built an explorable “neighborhood” with a park, market, café and more stocked...

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February 25, 2016

Facebook IQ Live Targets Next-Generation Advertisers

At Spring Studios in New York City, Facebook targeted the “next generation” of agency and advertising leaders (as opposed to the c-suite) with IQ Live. The event focused on everyday moments, highlighting different audiences’ paths to purchase with installations on two floors. Among standouts—an immersive life-like Home installation with live actors acting out new parent...

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October 26, 2015

Glowing Visuals Bring Facebook Connections to Life

Facebook is all about connections, a theme that literally came to life via the Connections Experience during Facebook’s F8 developers conference in September 2011 at the Design Center in San Francisco. Using multiple overhead projectors that mapped visuals to the floor and an array of 3D cameras, the interactive Connections installation brought online social networking...

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