EMC Archives - Event Marketer

EMC Archives - Event Marketer

February 3, 2017

EMC Unleashes a Tech Extravaganza to Address Data

Mention the words “modern data center” and the average person, even the tech-savvy EMC World attendee, gets a little glassy-eyed. It’s not easy to grasp just how deeply data affects our everyday lives. EMC’s Experience Future-Ready exhibit addressed that issue head-on, showing attendees exactly what goes on under the surface of the world around them....

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December 15, 2015

EMC Attendees Snap Giant 3D Face Mask Projection Selfies

The concept of Big Data is not an easy one to wrap one’s brain around. It’s broad. It’s complex. And it’s an evolving concept that changes from one day to the next. So to help attendees at its annual EMC World 2015 conference last May in Las Vegas understand the new demands on businesses in...

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December 2, 2015

EMC Social Lounge Targets Casual Social Media Users

The Social Lounge was designed to be an attendee oasis within the 2014 EMC World trade show at The Venetian in Las Vegas. EMC Corp.’s goal was to get its target audience, the casual social media user, excited by creating a designated place where they could go to be social. The lounge was 10,000 square...

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December 1, 2015

EMC’s LED Bridge Leads to a Dazzling Launch Event

London’s historic Old Billingsgate Market was the setting for EMC Corp.’s dazzling high-tech product launch dubbed Redefine Possible. The standout design element: a “Doctor Who”-inspired TARDIS police box that opened to a digital LED bridge that “transported attendees to the hybrid cloud.” The floor pulsed with moving “digital rain” underfoot and pushed attendees through the...

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October 21, 2015

EMC Webcast Expands Employee Participation

This year, information technology services provider EMC made the big leap from physical to virtual for its annual global training conference, to make it possible for its growing numbers of system engineers and partners to participate. But the challenge was to keep the essence of the conference intact: an event where attendees can directly interact...

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