Brand: EMC

  • EMC Impresses the Press with Custom Content Delivery

    The tech industry is huge and competitive. So when EMC set out to make a heavyweight announcement concerning a new product launch, it wanted to be known as the brand that raised the bar for all future tech industry launches. But as far as messaging, EMC wanted to demonstrate how technology transforms an environment. For […]

  • EMC Launch Event Redefines ‘Tunnel Vision’

    The media, analysts, bloggers and VIPs who attended EMC’s Redefine Possible launch event knew they were in for an experience from the very beginning. Maybe it was the location—London’s historic Old Billingsgate Market, originally a fish market built in 1875 that had been transformed into a high-tech meeting space. Maybe it was the TARDIS police […]

  • EMC’s Quirky Stunts Highlight Record-Breaking Year

    With the introduction of 41 new storage and software products, it had been a record-breaking year for EMC, the IT service provider. To generate global media coverage around the accomplishment, and reinforce the company’s reputation as a global IT powerhouse, the company launched a campaign to break records that appeared in the Guinness Book of […]