Boeing Archives - Event Marketer

Boeing Archives - Event Marketer

May 10, 2016

Boeing ‘s Eco-Friendly Tech Takes Flight at Air Show

Environmental consciousness isn’t just the new imperative for automakers. The commercial aviation industry is under the microscope, too, and looking for ways to cut carbon and create alternative fuels. To give its industry’s environmental message wings (and to sell a few planes in the process), Boeing last year targeted U.S. and U.K. government officials and...

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November 23, 2015

Boeing Entices Consumers with iPod Giveaway Drawing

Boeing had visitors flocking to its booth at the World Airline Entertainment Association show in Seattle, thanks to walking PDAs and an iPod giveaway. Trying to spread the word about Connexion, its on-board high-speed Internet service, Boeing decided to tap the cachet of Apple’s iPod. Attendees who visited with Boeing reps were eligible to win...

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November 20, 2015

Boeing Dreamspace Exhibit Results in Sky-High Sales

If the 787 Dreamliner was going to be received as the big, bold, revolutionary product Boeing knew it was, the company would need to present the plane in a big, bold, revolutionary way at the annual Farnborough Air Show, the aviation industry’s largest event. Not only was Boeing rolling out a new plane, but it...

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October 13, 2015

Boeing Wows Guests with Three-Day Launch Event

Boeing’s 747-8 reveal took place in one of its gigantic manufacturing bays at its Everett, WA, plant. More than 10,000 Boeing employees, their families, media and a select group of industry VIPs watched in awe as an enormous 61-foot by 225-foot drape dropped dramatically in front of the new plane. But to make that happen,...

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