AT&T Archives - Event Marketer

AT&T Archives - Event Marketer

February 3, 2017

VR Conveys AT&T’s Brand Story at Hannover Messe

AT&T’s booth at Hannover Messe, the world’s largest capital goods exhibition, showcased its Internet of Things (IoT) technology, including smart cities, secure networking, IoT for cargo, IoT analytics, on-demand network services and more. Virtual reality, transparent touch screens, projection mapping and multi-touch screen apps engaged the international audience in interactive content, started conversations with brand...

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August 23, 2016

AT&T’s Live Proud Campaign Engages LGBTQ Community

Today’s consumers, millennials especially, don’t buy into brands; they get behind them. They take notice of causes brands are associated  with, one of the factors that goes into judging whether they will be an advocate or a one-time shopper. It was important for AT&T, then, a longtime LGBTQ supporter, to connect with consumers over this...

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May 10, 2016

AT&T’s Client Dinners Feature Culinary Alchemy

AT&T wanted to create a social context to broaden and deepen relationships with c-level clients but had to find a creative and enticing way to carve out space in their busy social calendars. Enter a series of dinner events themed around culinary alchemy, a cooking culture that combines technique and technology. Each executive was hand-delivered...

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December 15, 2015

AT&T Immerses Booth Visitors in Touch, AR and 3D

CTIA Super Mobility is the largest and most influential forum on mobile innovation in the Americas. Exhibitor AT&T decided that the best way to demonstrate its Connected Life products and services was to immerse attendees in individual product stories brought to life by a host of tech integrations inside its 60-foot by 80-foot booth. There...

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December 2, 2015

AT&T Makes Emotional Connections Via Charity Event

Started by a group of Ma Bell employees to cook up some cash for fellow AT&T staffer (and cancer patient) Steven Cox, the employee-run Cox Charity Classic has evolved over the last few years into one of the nation’s largest one-day amateur charity golf events.  The number of AT&T business partners who have joined the...

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