AOL Archives - Event Marketer

AOL Archives - Event Marketer

December 29, 2016

AOL Immerses Future Front Attendees in a Media Tunnel

AOL’s Future Front commanded attention on the first day of Advertising Week by going big—really big. To highlight its acquisition by Verizon while illustrating how the brand is uniquely positioned to mobilize data and content for the future, AOL supersized its messaging by giving attendees tunnel vision. The brand welcomed attendees to the Future Front...

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March 9, 2016

AOL Employs a Mobile Video Theme at Future Front 2015

To command attention on the first day of Ad Week, AOL executed an event aimed at showcasing how the brand is uniquely positioned to mobilize data and content for the future. The premise: Go big or go home. Highlights included an Immersion Tunnel that enveloped attendees in 60-seconds of video content and messaging; the launch...

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December 16, 2015

AOL Unleashes High-Tech Storytelling Devices at NewFront

AOL went into the 2015 NewFront with one key message: that it provides celebrity-focused, original programming and consistent video content 365 days a year. With that Content 365 message in mind, A/V immersed attendees in the Content 365 offering. Packaged under the theme of “Unleash,” the NewFront conveyed that AOL is unleashing a new breed...

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December 15, 2015

Wall of 365 iPads Greets Attendees of AOL’s NewFront

The annual NewFronts are a mission critical business event on every digital media producer’s calendar. AOL upped its competitive game in 2015 with an experience for press and potential advertisers that transformed the idea of a NewFronts season into a NewFronts year. To bring this “Content 365” strategy to life, AOL unleashed a literal translation—a...

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November 23, 2015

AOL Stocks Stores with Product Kiosks and Premiums

AOL has long relied on distribution of CD-ROMs as its main way to gain trial. But retail clutter being what it is today, the online ISP didn’t want to chance that its new 9.0 Optimized platform would get lost at retail. A new experiential retail approach was concocted, an in-store event push that communicated the features...

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