AOL Archives - Event Marketer
AOL Immerses Future Front Attendees in a Media Tunnel
AOL’s Future Front commanded attention on the first day of Advertising Week by going big—really big. To highlight its acquisition by Verizon while illustrating how the brand is uniquely positioned to mobilize data and content for the future, AOL supersized its messaging by giving attendees tunnel vision. The brand welcomed attendees to the Future Front...
AOL Employs a Mobile Video Theme at Future Front 2015
To command attention on the first day of Ad Week, AOL executed an event aimed at showcasing how the brand is uniquely positioned to mobilize data and content for the future. The premise: Go big or go home. Highlights included an Immersion Tunnel that enveloped attendees in 60-seconds of video content and messaging; the launch...
AOL Unleashes High-Tech Storytelling Devices at NewFront
AOL went into the 2015 NewFront with one key message: that it provides celebrity-focused, original programming and consistent video content 365 days a year. With that Content 365 message in mind, A/V immersed attendees in the Content 365 offering. Packaged under the theme of “Unleash,” the NewFront conveyed that AOL is unleashing a new breed...
Wall of 365 iPads Greets Attendees of AOL’s NewFront
The annual NewFronts are a mission critical business event on every digital media producer’s calendar. AOL upped its competitive game in 2015 with an experience for press and potential advertisers that transformed the idea of a NewFronts season into a NewFronts year. To bring this “Content 365” strategy to life, AOL unleashed a literal translation—a...