Brand: AOL

If New Yorkers are talking about it, everyone’s talking about it—which is exactly why AOL cruised into the Big Apple to get folks talkin’ about the new 9.0 Optimized version. At the center of the AOL Concert for Schools campaign was a free Dave Matthews gig on Central Park’s Great Lawn, but the campaign began […]

To bring its online capabilities to life, AOL embarked on a whirlwind tour of Cleveland, Philadelphia and Seattle, hitting 145 events in just under three months. The campaign was built around a mini “house” with three vignettes—a child’s room, entertainment center and kitchen. Trained staff demonstrated the service, customer service personnel fielded questions, and, for […]

AOL is a media juggernaut, and rolling off the success of last year’s National Sales Conference, the brand pushed straight into its second annual NewFront event, a digital media take on traditional TV upfronts where networks show potential advertisers the upcoming season’s shows. The objective was to provide a platform for AOL to debut its […]

If the terms “omni-channel” and “second screen” don’t mean anything to you, it’s high time they should. Thanks to a near total proliferation of technology devices across every demographic and income bracket, consumers today are using their smartphones, tablets and apps more than ever before. And more than ever before, it’s become incumbent upon marketers […]

From the chandelier covering the entire reception space to the giant four-sided projection cube hanging just below it to the two massive curved screens surrounding the presentation space, the message came through loud and clear: AOL is connected. The connected theme positioned AOL at the forefront of the best of TV and digital media and […]