Author archive for Kenneth Briodagh
Five Event Design Trends for 2015
The winners of the Event Design Awards have been announced (click here to check them out), and we thought we’d dig into all of the year’s top entries to find out which had their hands on the trends and ideas that will shape the experience design landscape in 2015. Here, five event design trends for...
Protecting Your Sports Sponsorship Investment
It’s been a rough year for the NFL. Well, a rough few years, especially in terms of scandals. The league’s had a perception problem about head injuries for years, and although it’s been taking some steps to address those issues, the more recent news hasn’t been good either. The Washington Redskins are a joke, and...
Bud Light Will Prove It’s Still Up For Whatever At Super Bowl XLIX
Four months after its Whatever, USA takeover of Crested Butte, CO, Anheuser-Busch’s Bud Light is rolling out another epic brand fan adventure at Super Bowl XLIX with House of Whatever. The venue will host A-list performers, including dj Steve Aoki, epic parties and constant once-in-a-lifetime activities over three days during Super Bowl week in Phoenix...
Lavazza Invites New Yorkers to Tweet for Coffee
To generate buzz about its entry into the K-cup market, Italian coffee maker Lavazza activated a series of social media-driven events across New York City fromNov. 27 to 29 that invited consumers to tweet #LavazzaDelivery for a surprise delivery. All over Manhattan, eight branded Fiat 500s (Fiat was a partner) delivered hot beverages to busy...