Kait Shea

Author archive for Kait Shea

June 19, 2018

Seven Ways to Leverage Nostalgia Marketing in Events

There’s nothing quite like that warm, fuzzy feeling you get when looking back on fond memories, and savvy event marketers are doing their best to summon those sentiments with events that evoke a strong sense of nostalgia. Millennials in particular tend to revel in the “good old days,” and from timeless board games to classic...

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June 5, 2018

#ShowUsYourPackage: Trolli and ‘Deadpool’ Parody a High-Fashion Photo Shoot

When two tongue-in-cheek brands team up to deliver a campaign called #ShowUsYourPackage, you know it’s going to turn heads. And that’s exactly what “weirdly awesome” candy brand Trolli and the marketers behind the “Deadpool” movie franchise did in New York City’s Times Square on May 7. To promote “Deadpool 2” and Trolli’s new Sour Brite...

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