Kait Shea

Author archive for Kait Shea

January 12, 2018

Augmented Reality: Five Brands Leveraging AR Apps to Blend the Online and In-Store Shopping Experience

The modern retail landscape is complicated, to say the least. Traditional brick and mortar brands are working hard to enhance the in-store experience, but beefing up their ecommerce simultaneously. Online retailers are reaping the benefits of offering quick and convenient digital shopping, but also placing greater importance on delivering face-to-face experiences, like pop-up shops, to...

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January 4, 2018

Ten Fresh Tips for Keeping Events Safe and Secure in a Brave New World

In this era of routine terrorist attacks, devastating natural disasters and political unrest, it’s the million-dollar question plaguing the industry: How could this threat have been avoided? From eliminating foreseeable risks to being prepared for the worst, there’s never been a more critical time for event marketers to arm themselves with the intelligence and resources necessary...

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