Author archive for Event Marketer
Introducing the 2020 Dream Team… The Sharpest Minds in B-to-B Events
If EM started its own brand, these are the marketing trailblazers we’d hire to run the show
Sports Marketing: Expert Perspectives from Some of the Industry’s Leading Partners
Modern sports fans comprise one of the most passionate and powerful demographics in the world, but they have also become one of the most fickle. Your typical sports fan isn’t just watching the game anymore, they’re craving connectivity and fresh ways to amplify their fandom on their phones. They’re connecting with their favorite players and...
Best Practices for Communicating Event Cancellations
Six insights on announcing event cancellations the right way The ability to freely move about the world as we knew it has drastically changed. Now, not only large-scale consumer events like SXSW, E3 and Coachella have cancelled or postponed programming, but major league sports have delayed the remainder or start of seasons, world-renowned universities...
Three Key Event Trends to Implement in 2020
It’s easy to throw the word “trend” around, but event marketers must continuously evolve and adapt…