Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.
  • 2024 It List: Inside CPG Agency

    EIGHT STEPS TO DEVELOP THE RIGHT EVENT STRATEGY “That’s what we’ve always done” is a phrase that’s fairly ubiquitous throughout corporate meetings and events. Small optimizations year over year are a good thing if you have a high-performing event engine in place. But if you’re not seeing ROI, high engagement scores, and positive survey data, […]

  • The 2024 It List: Recognizing the Top 100 Event Agencies

    The experiential agency map is getting redrawn by newcomers, idea-centric boutiques and strategy-led shops   The agency landscape is changing. Like never before. As always, clients are driving the changes. For one, a surge in post-pandemic experiential activity has finally reignited industry spending and ROI as brands fully re-lean into live events to connect with […]

  • 2024 It List: Inside PineRock

    Events have a beginning and an end. Experiences last forever. Innovative experiences drive engagement. Powered by curiosity, strategic thinking, and our people-first philosophy, we collaborate with you to create meaningful connections with your audiences. EXPERIENCES // EVENTS // MEETINGS (AND EVERYTHING IN BETWEEN) Check out more of our work from The Disney Upfront 2024 here: […]

  • 2024 It List: Proscenium Case Study

    CAMPAIGN: 2024 NewFront CLIENT: Samsung AGENCY: Proscenium For their 2024 NewFront, Samsung had a golden opportunity. This would be their first NewFront to take place somewhere other than their signature store location: Samsung 837. They were stepping up their game, and they wanted their audience of over 300 ad buyers to not only know it, […]

  • 2024 It List: Inside Nth Degree Events

    Nth Degree Events Where Vision Meets Precision At Nth Degree Events, the boutique agency division of Nth Degree, we craft bespoke event strategies and offer nuanced tactical support, guiding our clients in cultivating fervent brand advocates worldwide. We’re not merely a team, we’re an ensemble of service virtuosos, operational maestros, visionary strategists, artistic innovators, tech […]